{"id":10157,"date":"2023-06-18T15:07:37","date_gmt":"2023-06-18T08:07:37","guid":{"rendered":"https:\/\/idconline.vn\/blog\/?p=10157"},"modified":"2023-06-19T10:06:15","modified_gmt":"2023-06-19T03:06:15","slug":"huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi","status":"publish","type":"post","link":"https:\/\/idconline.vn\/blog\/huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 Google Ads: \u0110\u1eb7t m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi"},"content":{"rendered":"\n<p><em>H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch Google Ads m\u1edbi v\u00e0 hi\u1ec7n c\u00f3.<\/em><\/p>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 tri\u1ec3n khai m\u1ee5c ti\u00eau m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o: m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. M\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi gi\u00fap t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch Google Ads kh\u00e1c nhau d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb. Trong video h\u01b0\u1edbng d\u1eabn g\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1ch m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Cach_hoat_dong_cua_Muc_tieu_Tim_khach_hang_moi\">C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a M\u1ee5c ti\u00eau T\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi<\/a><\/li><li><a href=\"#Thiet_lap_muc_tieu_cho_cac_chien_dich_Performance_Max_moi\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch Performance Max m\u1edbi<\/a><\/li><li><a href=\"#Neu_su_dung_che_do_8216New_Customer_Value8217\">N\u1ebfu s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 &#8216;New Customer Value&#8217;<\/a><\/li><li><a href=\"#Neu_su_dung_che_do_8216New_Customer_Only8217\">N\u1ebfu s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 &#8216;New Customer Only&#8217;<\/a><\/li><li><a href=\"#Thiet_lap_muc_tieu_tim_khach_hang_moi_cho_cac_chien_dich_hien_co\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3<\/a><\/li><li><a href=\"#Cach_do_luong_hieu_suat_khach_hang_moi\">C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t kh\u00e1ch h\u00e0ng m\u1edbi<\/a><\/li><li><a href=\"#Ket_luan\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Cach_hoat_dong_cua_Muc_tieu_Tim_khach_hang_moi\">C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a M\u1ee5c ti\u00eau T\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi<\/span><\/h2>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua ba ngu\u1ed3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n<ol>\n<li>Danh s\u00e1ch kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p (d\u1eef li\u1ec7u t\u1eeb b\u00ean th\u1ee9 nh\u1ea5t): S\u1eed d\u1ee5ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb b\u00ean trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>Google tag: S\u1eed d\u1ee5ng Google tag, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Qua \u0111\u00f3 gi\u00fap b\u1ea1n d\u1ec5 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>T\u00edn hi\u1ec7u t\u1ef1 \u0111\u1ed9ng ph\u00e1t hi\u1ec7n: Google s\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u t\u1ef1 \u0111\u1ed9ng ph\u00e1t hi\u1ec7n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng.<\/li>\n<\/ol>\n\n\n\n<p>Google h\u1ed7 tr\u1ee3 hai ch\u1ebf \u0111\u1ed9 t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi kh\u00e1c nhau:<\/p>\n\n\n\n<ol>\n<li>Ch\u1ebf \u0111\u1ed9 Gi\u00e1 tr\u1ecb Kh\u00e1ch h\u00e0ng m\u1edbi: \u0110\u1ea5u th\u1ea7u cao h\u01a1n cho kh\u00e1ch h\u00e0ng m\u1edbi so v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. T\u00f9y ch\u1ecdn n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n l\u1ebb v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li>Ch\u1ebf \u0111\u1ed9 Ch\u1ec9 t\u00ecm Kh\u00e1ch h\u00e0ng m\u1edbi: Ch\u1ec9 \u0111\u1ea5u th\u1ea7u cho kh\u00e1ch h\u00e0ng m\u1edbi. T\u00f9y ch\u1ecdn n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau b\u00e1n l\u1ebb, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o d\u1eabn \u0111\u1ea7u.<\/li>\n<\/ol>\n\n\n\n<p>M\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp cho c\u1ea3 chi\u1ebfn d\u1ecbch m\u1edbi v\u00e0 hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong>: <a href=\"https:\/\/idconline.vn\/blog\/huong-dan-thiet-lap-che-do-kiosk-cho-ios.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>H\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 kiosk cho iOS<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Thiet_lap_muc_tieu_cho_cac_chien_dich_Performance_Max_moi\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch Performance Max m\u1edbi<\/span><\/h2>\n\n\n\n<p>Vi\u1ec7c ch\u1ecdn m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho m\u1ed9t chi\u1ebfn d\u1ecbch Performance Max m\u1edbi di\u1ec5n ra trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 ch\u1ecdn Performance Max l\u00e0m lo\u1ea1i chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1eb7t t\u00ean cho chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>B\u01b0\u1edbc th\u1ee9 hai l\u00e0 thi\u1ebft l\u1eadp gi\u00e1 \u0111\u1ea5u th\u1ea7u, n\u01a1i m\u00e0 lo\u1ea1i m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c ch\u1ecdn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1123\" height=\"545\" src=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-goal-settings-64396074cc44e-sej.png\" alt=\"\" class=\"wp-image-10158\" srcset=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-goal-settings-64396074cc44e-sej.png 1123w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-goal-settings-64396074cc44e-sej-300x146.png 300w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-goal-settings-64396074cc44e-sej-768x373.png 768w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Neu_su_dung_che_do_8216New_Customer_Value8217\">N\u1ebfu s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 &#8216;New Customer Value&#8217;<\/span><\/h2>\n\n\n\n<p>Sau khi ch\u1ecdn m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ch\u1ecdn t\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p>Sau khi ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, b\u1ea1n c\u1ea7n g\u00e1n m\u1ed9t gi\u00e1 tr\u1ecb cho vi\u1ec7c t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c g\u00e1n cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi. Qua \u0111\u00f3 gi\u00fap Smart Bidding t\u1ed1i \u01b0u h\u00f3a h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1117\" height=\"557\" src=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customer-value-mode-64395fba4899d-sej.png\" alt=\"\" class=\"wp-image-10159\" srcset=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customer-value-mode-64395fba4899d-sej.png 1117w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customer-value-mode-64395fba4899d-sej-300x150.png 300w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customer-value-mode-64395fba4899d-sej-768x383.png 768w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/figure>\n\n\n\n<p>Google khuy\u1ebfn ngh\u1ecb \u0111\u1eb7t gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi doanh thu t\u1ef1 nhi\u00ean d\u1ef1 ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p>Sau khi \u0111\u1eb7t gi\u00e1 tr\u1ecb, ti\u1ebfp t\u1ee5c thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Performance Max nh\u01b0 th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong>: <a href=\"https:\/\/idconline.vn\/blog\/machine-learning-la-gi-moi-thu-ban-can-biet.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Machine learning l\u00e0 g\u00ec? M\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Neu_su_dung_che_do_8216New_Customer_Only8217\">N\u1ebfu s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 &#8216;New Customer Only&#8217;<\/span><\/h2>\n\n\n\n<p>Quy tr\u00ecnh th\u00eam m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean, nh\u01b0ng l\u1ef1a ch\u1ecdn t\u00f9y ch\u1ecdn sau \u0111\u00e2y:<\/p>\n\n\n\n<p>&#8220;Ch\u1ec9 \u0111\u1ea5u th\u1ea7u cho kh\u00e1ch h\u00e0ng m\u1edbi.&#8221; \u0110i\u1ec1u n\u00e0y h\u1ea1n ch\u1ebf m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm ch\u1ec9 t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>Google khuy\u1ebfn ngh\u1ecb thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch ri\u00eang cho kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 \u0111\u1ec3 kh\u00f4ng gi\u1edbi h\u1ea1n qu\u00e1 nhi\u1ec1u ph\u1ea1m vi ti\u1ebfp c\u1eadn. M\u1ee5c ti\u00eau ROAS (T\u1ef7 su\u1ea5t thu h\u1ed3i v\u1ed1n qu\u1ea3ng c\u00e1o) n\u00ean kh\u00e1c nhau gi\u1eefa hai chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Thiet_lap_muc_tieu_tim_khach_hang_moi_cho_cac_chien_dich_hien_co\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3<\/span><\/h2>\n\n\n\n<p>M\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 s\u1eb5n cho c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3 sau \u0111\u00e2y:<\/p>\n\n\n\n<ol>\n<li>Performance Max<\/li>\n\n\n\n<li>T\u00ecm ki\u1ebfm (Search)<\/li>\n\n\n\n<li>Video h\u00e0nh \u0111\u1ed9ng (Video Action)<\/li>\n<\/ol>\n\n\n\n<p>B\u01b0\u1edbc 1: C\u1ea5u h\u00ecnh m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi trong ph\u1ea7n Chuy\u1ec3n \u0111\u1ed5i (Conversions) \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, di chuy\u1ec3n \u0111\u1ebfn <em>&#8220;C\u00f4ng c\u1ee5 v\u00e0 C\u00e0i \u0111\u1eb7t&#8221; (Tools &amp; Settings) &gt;&gt; &#8220;Chuy\u1ec3n \u0111\u1ed5i&#8221; (Conversions) &gt;&gt; &#8220;T\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi &#8211; Thi\u1ebft l\u1eadp&#8221; (Customer Acquisition &#8211; Set up)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"201\" src=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-setup-643969cd16604-sej-1280x201.png\" alt=\"\" class=\"wp-image-10160\" srcset=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-setup-643969cd16604-sej-1280x201.png 1280w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-setup-643969cd16604-sej-300x47.png 300w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-setup-643969cd16604-sej-768x120.png 768w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/customer-acquisition-setup-643969cd16604-sej.png 1454w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>Quy tr\u00ecnh thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u01b0\u1edbng d\u1eabn tr\u01b0\u1edbc \u0111\u00f3:<\/p>\n\n\n\n<ol>\n<li>Ch\u1ecdn danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb g\u00e1n cho t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n<\/ol>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, vi\u1ec7c thi\u1ebft l\u1eadp n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf m\u1ee9c t\u00e0i kho\u1ea3n v\u00e0 c\u00f3 s\u1eb5n \u0111\u1ec3 th\u00eam v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p>B\u01b0\u1edbc 2: C\u1ea5u h\u00ecnh m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi trong chi\u1ebfn d\u1ecbch \u0110\u1ea7u ti\u00ean. Ch\u1ecdn chi\u1ebfn d\u1ecbch m\u00e0 s\u1ebd s\u1eed d\u1ee5ng lo\u1ea1i m\u1ee5c ti\u00eau m\u1edbi. Nh\u1ea5p v\u00e0o tab &#8220;C\u00e0i \u0111\u1eb7t&#8221; tr\u00ean thanh menu b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, ch\u1ecdn h\u1ed9p &#8220;t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi&#8221;, \u0111i\u1ec1u n\u00e0y s\u1ebd m\u1edf ra b\u1ea3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1120\" height=\"546\" src=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/existing-campaign-customer-acquisition-goal-64396ba4d5ec1-sej.png\" alt=\"\" class=\"wp-image-10161\" srcset=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/existing-campaign-customer-acquisition-goal-64396ba4d5ec1-sej.png 1120w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/existing-campaign-customer-acquisition-goal-64396ba4d5ec1-sej-300x146.png 300w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/existing-campaign-customer-acquisition-goal-64396ba4d5ec1-sej-768x374.png 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/figure>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, ch\u1ecdn lo\u1ea1i t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 \u0111\u00f3. Sau \u0111\u00f3 nh\u1ea5p v\u00e0o &#8220;L\u01b0u&#8221;.<\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong>: <a href=\"https:\/\/idconline.vn\/blog\/hoc-ngon-ngu-lap-trinh-nao-de-co-muc-luong-10000-thang.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>H\u1ecdc ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ee9c l\u01b0\u01a1ng 10000$\/th\u00e1ng?<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Cach_do_luong_hieu_suat_khach_hang_moi\">C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t kh\u00e1ch h\u00e0ng m\u1edbi <\/span><\/h2>\n\n\n\n<p>C\u00e1c n\u00e2ng c\u1ea5p b\u00e1o c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng c\u1eadp nh\u1eadt th\u00fa v\u1ecb nh\u1ea5t v\u1ec1 lo\u1ea1i m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>M\u1ed9t c\u1ed9t m\u1edbi cho &#8220;Kh\u00e1ch h\u00e0ng m\u1edbi&#8221; c\u00f3 s\u1eb5n trong giao di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1124\" height=\"383\" src=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customers-reporting-64396d20182cf-sej.png\" alt=\"\" class=\"wp-image-10162\" srcset=\"https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customers-reporting-64396d20182cf-sej.png 1124w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customers-reporting-64396d20182cf-sej-300x102.png 300w, https:\/\/idconline.vn\/blog\/wp-content\/uploads\/2023\/05\/new-customers-reporting-64396d20182cf-sej-768x262.png 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure>\n\n\n\n<p>C\u1ed9t &#8216;Kh\u00e1ch h\u00e0ng m\u1edbi&#8217; hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c thu \u0111\u01b0\u1ee3c b\u1edfi m\u1ed7i lo\u1ea1i chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c cung c\u1ea5p b\u00e1o c\u00e1o m\u1edbi, n\u00f3 c\u00f2n gi\u00fap t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi (Customer Acquisition Cost).<\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong>: <a href=\"https:\/\/idconline.vn\/blog\/google-search-console-phan-tich-giam-luong-truy-cap.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Google Search Console: Ph\u00e2n t\u00edch gi\u1ea3m l\u01b0\u1ee3ng truy c\u1eadp<\/strong><\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Ket_luan\">K\u1ebft lu\u1eadn<\/span><\/h2>\n\n\n\n<p>M\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi m\u1edbi nh\u1ea5t c\u1ee7a Google gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean chi\u1ebfn l\u01b0\u1ee3c h\u01a1n v\u1edbi ngu\u1ed3n v\u1ed1n ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch c\u00e2n nh\u1eafc gi\u1eefa nhu c\u1ea7u t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng nh\u01b0 ROAS (T\u1ef7 su\u1ea5t thu h\u1ed3i v\u1ed1n qu\u1ea3ng c\u00e1o) ho\u1eb7c l\u1ee3i nhu\u1eadn, m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi gi\u00fap t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi trong khi v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ebfn v\u1edbi IDC Online. IDC Online cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 \u0111\u00e1m m\u00e2y cho doanh nghi\u1ec7p. Bao g\u1ed3m c\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c. V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m, IDC Online \u0111em l\u1ea1i cho b\u1ea1n nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>H\u00e3y truy c\u1eadp v\u00e0o trang web <a href=\"https:\/\/idconline.vn\/\">https:\/\/idconline.vn\/<\/a> c\u1ee7a IDC Online \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft. Ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ea7n gi\u1ea3i \u0111\u00e1p h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua <strong>hotline<\/strong>: 19006452. IDC Online lu\u00f4n \u1edf \u0111\u00e2y \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch Google Ads m\u1edbi v\u00e0 hi\u1ec7n c\u00f3. G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 tri\u1ec3n khai m\u1ee5c ti\u00eau m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o: m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. M\u1ee5c ti\u00eau t\u00ecm [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2949],"tags":[3118,21,37,2929,3116,3121,3117,3120,81,41,28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn v\u1ec1 Google Ads: \u0110\u1eb7t m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/title>\n<meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch Google Ads m\u1edbi v\u00e0 hi\u1ec7n c\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idconline.vn\/blog\/huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"IDC Online Content\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H\u01b0\u1edbng d\u1eabn v\u1ec1 Google Ads: \u0110\u1eb7t m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi","description":"H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u00e0y gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch Google Ads m\u1edbi v\u00e0 hi\u1ec7n c\u00f3.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idconline.vn\/blog\/huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi\/","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"IDC Online Content","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idconline.vn\/blog\/huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi\/#article","isPartOf":{"@id":"https:\/\/idconline.vn\/blog\/huong-dan-ve-google-ads-dat-muc-tieu-thu-hut-khach-hang-moi\/"},"author":{"name":"IDC Online Content","@id":"https:\/\/idconline.vn\/blog\/#\/schema\/person\/4290d375b961d9868a8b97493666504f"},"headline":"H\u01b0\u1edbng d\u1eabn v\u1ec1 Google Ads: \u0110\u1eb7t m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng 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